CSR in sports – football with a lifesaving ability – #GoodForGoals

EHF EURO 2014 - winning the hearts of the Danish population - by

”Sports for all” is highly associated with sports in Denmark, e.g. with the intentions of the National Olympic Committee and Sports Confederation of Denmark (Danmarks Idræts-Forbund/DIF). The slogan covers the cultural contents of the Danish spor

2015-11-21 16:04:30  

Insights into the ‘hybrid’ nature of sports branding – extracts from a research process

EHF EURO 2014 - winning the hearts of the Danish population - by

Sports branding presents the essence of commercial meaning and passion that surround the business of sports. It is a complex and dynamic concept. However, it is an interesting phenomenon that can show sports entities a new profitable breeding gro

2015-11-13 11:49:57  

Tour de France’s viewership figures fluctuate

EHF EURO 2014 - winning the hearts of the Danish population - by

In analyzing of Tour de France’s average audience viewership figures, it is evident that viewership fell in key markets like Italy, Spain and the UK in 2015. Especially the development in Spain stuck out as the public-service provider TVE made ch

2015-10-29 11:00:43  

Football economy: Iceland’s top performances reveal that talent development is about optimizing your resources.

EHF EURO 2014 - winning the hearts of the Danish population - by

Stjarnan FC from Iceland’s top football division found a way to articulate Icelandic football years ago when highlighting the team’s goal celebrations on YouTube, see video below. Now, Iceland has found a more effective way to break through and p

2015-10-21 11:40:38  

The time I went bitless

Danish Equestrian Federation reacts to Akeem photos - Epona.tv

About a year ago, I wrote a blog post called Scared Bitless. Though I ride with a bit myself, I see no reason why one must do so. I know that there are horses whose histories and anatomical peculiarities prevent them from ever being comfortable i

2015-10-14 05:24:45  

Data management is the new ‘winning’ approach in the business of sports

EHF EURO 2014 - winning the hearts of the Danish population - by

If you want to WIN in the business of sports, data management is a trend with the potential to create a positive turnaround for your business. You must learn how to turn data into optimal sporting performances and into business opportunities. Ear

2015-10-06 11:44:01  

Danish federation backs up FEI stewards in Falsterbo scandal

Danish Equestrian Federation reacts to Akeem photos - Epona.tv

The Danish Equestrian Federation has finished its investigation of the controversial photos of Tørveslettens Stamina and Andreas Helgstrand at Falsterbo this year. According to a press release issued today, the Danish FN sees no evidence i

2015-10-02 13:00:00  

Football economy – ‘living’ the brand of Real Madrid

EHF EURO 2014 - winning the hearts of the Danish population - by

The preaching vision of Real Madrid’s commercial partnership with the ‘Microsoft Cloud’ brand is to open the stadium to 450 million fans. The vision tells the story of technology being a great facilitator of fan engagement and sponsorship activat

2015-09-25 10:14:51  

The NFL – TV is still king but digital content is on the rise

EHF EURO 2014 - winning the hearts of the Danish population - by

Photo: San Francisco 49ers vs. Denver Broncos in London (own photos) The NFL is the perfect television product. However, the NFL can still improve on other platforms and that is vital to connect with future generations as more and more sports fan

2015-09-16 14:50:46  

‘More than a club’ – production of comprehensive football experiences based on a strong narrative

EHF EURO 2014 - winning the hearts of the Danish population - by

FC Barcelona is ’more than a club’. This rhetorical expression is a strong fundamental narrative refined through CSR (cf. the club’s ties to UNICEF) and the club’s winning performances on the pitch and its climb to one of the global market leader

2015-09-11 14:06:59  

Give him (back) his head

Danish Equestrian Federation reacts to Akeem photos - Epona.tv

”Give him his head” - you know the phrase. It means to allow a horse to use his head and neck freely in order to balance himself. When a horse stumbles, you give him his head so he can recover. Over jumps, you give him his head to all

2015-09-11 13:00:00  

The passion of sports fan culture – case of Seattle Sounders vs. Portland Timbers derby

EHF EURO 2014 - winning the hearts of the Danish population - by

The derby between Seattle Sounders and Portland Timbers reflects two US cities that just embrace their soccer teams and thus help to build unique fan cultures. So, although the MLS and football (soccer) in the US is new in the professionalized ve

2015-09-04 19:33:19  

Collective action towards a better world through sports – case of the German national team in football

EHF EURO 2014 - winning the hearts of the Danish population - by

Professional sport speaks a powerful voice in terms of shaping people’s opinions. Football is the world’s most popular sport and the global super stars of the game are dominant spokespersons and opinion leaders. Assisted by some of these super st

2015-09-02 20:59:14  

Witch hunt

Danish Equestrian Federation reacts to Akeem photos - Epona.tv

"Why do you always publish this type of pictures of Andreas Helgstrand?" That's a question we get sometimes and only one answer is needed: "Because you are still asking that question". As long as there are people who can look

2015-08-31 13:00:00  

UPDATED: Falsterbo moments

Danish Equestrian Federation reacts to Akeem photos - Epona.tv

In July, the traditional Falsterbo International Horseshow took place as usual. These photos are of Tørveslettens Stamina who has replaced Akeem Foldager as Andreas Helgstrand's premier Grand Prix horse. The pair took part in the FEI Longi

2015-08-26 13:00:00  

Supply and demand

Danish Equestrian Federation reacts to Akeem photos - Epona.tv

What passes for a good dressage horse today is far removed from what used to pass for a good dressage horse. In fact, I'm not even sure that the term ”dressage horse” is not a fairly new invention. It infers that the horse is for dres

2015-08-16 13:00:00  

7 ways horse videos mess with your head

Danish Equestrian Federation reacts to Akeem photos - Epona.tv

A while ago, someone messaged me on Facebook, asking what I thought of a particular dressage video which was doing the rounds. The video was exciting a lot of people because it featured a very, very talented horse and a famously elegant rider. Bu

2015-04-27 13:00:00  

Vets With Horsepower

Danish Equestrian Federation reacts to Akeem photos - Epona.tv

Vets With Horsepower are some of the world's leading authorities on equine health. If that's not cool enough for you, they also ride around on motorcycles, sharing their specialist knowledge with other vets to raise money for charity. Last year,

2015-04-20 13:00:00  

Enduring to the end

Danish Equestrian Federation reacts to Akeem photos - Epona.tv

In an article by Pippa Cuckson in yesterday's Daily Telegraph, the FEI claimed to be powerless to act in the matter of endurance horses keeling over with broken legs at unsanctioned endurance events in the United Arab Emirates. I'm thinking that

2015-02-07 12:00:00  

Scandal avoidance 101

Danish Equestrian Federation reacts to Akeem photos - Epona.tv

They say you should never give advice because fools won't heed it and wise men don't need it. That is in itself a piece of advice and as I am not about to heed it, I guess I must be a fool. But here goes. I am going to offer my advice on one of t

2015-01-22 12:00:00  

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